The home improvement industry requires a lot of in-person communication and service, but that doesn’t mean automation is impossible to integrate. With marketing automation reducing advertising budgets by more than 10 percent and increasing revenue by almost 15 percent,?this is?an edge?home improvement companies?shouldn’t?ignore in 2019.??
Here are three ways to leverage artificial intelligence and automation in your?home improvement marketing?strategies:?
Personal interaction and authenticity are critical to success in building awareness and trust of your company. But you can still automate processes to reduce human time spent on some marketing tasks.??
One area where automation is especially helpful is in email marketing. Leverage software tools to send automated emails when someone enters your sales funnel by opting in to a newsletter, completing a contact form,?or downloading a lead generator such as an?e-book?on?window covering?options. Email automation can be especially helpful in marketing to those interested in?renovating or decorating their homes.?
Chatbots are artificial intelligence?tools?that communicate with existing or potential?customers?on your behalf. You can go simple or get complex;?to promote a new show called Genius, National Geographic added chatbot capability to its Facebook page. Users could converse with AI that approximated the voice and writing style of various geniuses, including?Albert?Einstein.?
Home improvement companies?don’t need to get so clever with their chatbots, but you?can?easily?use AI to engage visits?on?your site and offer them?additional?information, such as a link to?product pages or?a chance to make contact online.?Our?website uses a chatbot?to let visitors ask questions and learn more about the benefits we provide.
Programmatic ad placement lets you rely on AI to place as many ads as possible while targeting appropriate audiences and staying within ad budgets. While?the process itself is?more complex, the idea is foundationally the same as advanced bidding on eBay.?
When you want to purchase something?via?an eBay auction, you don’t have to stick around in real?time to bid.?Once you?set your maximum bid,?the computer bids?for you in increments to outbid others?up to?that max.?Because?the computer can do the math and make bids in microscopic moments, it’s much faster than a human. That?means you can often outbid someone in the last fractions of a second?before the auction closes.?
There are additional considerations in programmatic advertising, but the concept is the same: The computer is faster and more efficient, saving you time in home?improvement?marketing efforts.?In fact, that’s the big takeaway on why any AI-assisted marketing might be a good idea.?
(Note:?Ready to supercharge the leads you get from the internet and convert them into real-life clientele? In his?free?webinar, marketing expert Welton Hong delivers practical techniques you can employ?today.?Click here to register!)?