Do you rely?upon?online reviews to?generate new?customers for?your?window covering or home improvement business??Did you know Google has veto power over reviews on its digital properties, and your hard-won reviews can disappear at any time??
Reasons Google might decide to boot your reviews include that they were left by anonymous sources, the reviews don’t follow Google guidelines, or a lot of reviews came in from the same IP address, which?obviously?looks?very?suspicious.?
(In the last situation, Google correctly figures either one party is specifically trashing a business?with a flurry of negative reviews,?or—and this is just as bad, of course—one party is trying to artificially inflate the positive reviews for?its?own business.)?
Does that mean?you?should?ditch Google reviews as a source of online branding power because you don’t have control over them???
Absolutely not.?Those?same reviews are?far?too important to your?home?improvement?marketing?efforts. Instead, you need a plan to constantly encourage new reviews so?homeowners with window?door replacement, window?replacement,?or window?coverings?needs?see positive feedback?from prior customers?when they?search online for products or services.?
Here are a few things you can do to?maintain?positive online word?of?mouth?if?Google deletes reviews on your GMB page:?
- Continue to ask for Google reviews in a way that’s compliant with the search engine’s rules?and your own customer service values.?
- Regularly review and respond to your Google reviews. Thank individuals who leave positive reviews and respond in a proactive?(and always polite and professional)?manner to negative reviews.?When you’re active on your review pages, it shows others that you care about your?customers?and are willing to work to meet their needs.?
- Spread your?home?improvement?marketing?efforts?across multiple review platforms to avoid pinning all your digital word-of-mouth hope on Google. You can also publish reviews and testimonials on your own site.?
Diversifying while keeping an eye?on your Google reviews ensures your brand is more likely to be seen?by?homeowners in need of window?upgrades?or decor. That’s true whether you have plenty of Google reviews right now or?are?seeing a decrease in the number of displayed reviews.
(Note: Monitoring your business’s online reputation is a requirement for success in the digital age. Try our free?Review Scan now?for an instant reputation report on your business.)