Are you showing up in the top?two or three?results when people search for?windows and doors or?window coverings? If not, you’re losing out on potential revenue, and poor on-page optimization?might be?the problem.?
On-page SEO refers to any tactic?you use on your?site?to encourage Google to list you first in?search results.??
Google (and its users) want?to see pages that provide?useful content.?You should?publish?content that’s relevant, helpful and of good quality, but great content alone won’t always get the job done. Here are a few other on-page SEO tips:?
- Ensure that?bots can crawl your pages?
As much as Google might seem like magic, it’s not. The search engine relies on advanced technology and artificial intelligence, not miracles, to populate results within microseconds of any query. Bots?comprise?one of those technologies.?
The bots?are?bits of artificial intelligence?that?evaluate?the content and structure of pages?to?make?determinations about how and where those pages should appear in?search results.?
To appear in search engine results, your?home?improvement?website?must be?crawled by bots.?This is the way it’s been done for?years. You just need to make it easy for the bots (also known as “spiders”) to do their work.??
Ensure your pages are?crawl-friendly?bots by turning off any antibot coding in your site’s robot.txt file.?Also,?be sure?your meta robots tag is set to allow crawling and that your URL is included in your sitemap.?
We know this might?sound like?a foreign language?to?home improvement professionals?who aren’t also web developers, so working with a professional?digital?marketing company to optimize your site?is?a good idea.?
- Aim?to be?user-friendly and responsive?
Remember that more people access the internet on mobile devices than?on?desktop computers today, and Google knows this.?Mobile-optimized sites are responsive sites.??
Your pages must perform equally well on any device and be optimized for mobile. They should also load quickly and cleanly;?otherwise, most?people will?leave?your site?too soon. That?inflates?your bounce rate and potentially?lowers your?position in?search engine results.??
- Link internally (and appropriately)
Enhance user experience on your site by ensuring easy navigation. That includes simple, easy-to-access menus?and internal linking structures that move users through the site in a logical way.??
That’s why you should include appropriate internal links within your?website copy.?For example, include a link to your?window covering product?page from your?installation service?page,?and use relevant anchor links such as “window blinds” or “window covering options.” Internally linked pages let Google know you think something is important.?
A single SEO tactic rarely puts you at the top of the SERPs on its own. But when you combine on-page SEO best practices with other home?improvement?marketing tactics, you?increase your?site’s?visibility?on?search engines and drive more organic traffic to your page.?
(Note:?Ready to supercharge the leads you get from the internet and convert them into real-life clientele? In his?free?webinar, marketing expert Welton Hong delivers practical techniques you can employ?today.?Click here to register!)?