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Are The Homeowners You’re Targeting ‘Problem Aware’?

(Note: Monitoring your business’s online reputation is a requirement for success in the digital age. Try our free?Review Scan now?for an instant reputation report on your business.)

Posted On: January 21, 2020

Are The Homeowners You’re Targeting ‘Problem Aware’?


The marketing strategies you employ for your home improvement business depends on whether you’re going after a “problem-aware” audience: In other words, is the online searcher trying to solve a pressing concern? To attract this audience, you need to build “top-of-mind awareness.”

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