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Does Grammar Really Matter in Content Marketing?

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Posted On: March 3, 2020

Are you sure the commas are in the right place on your site’s homepage? Does your landing page include full sentences and subject and verb pairs that agree with each other?

And do any of these things even matter?

The short answer is that yes, grammar really does matter for home improvement content marketing efforts.

The full answer gets a bit more complicated. (Doesn’t it always?) In honor of tomorrow being National Grammar Day, find out more below.

Does Google Care About Grammar?
Google’s AI bots aren’t looking to ensure you “dot the I’s” or choose wisely between colons and semicolons. But the search engine giant does address grammar a few times in its Search Quality Evaluator Guidelines.

In singling out a page as an example of the lowest quality, Google notes that it “includes many grammar and punctuation errors.” Another low-quality example is called out for “poor spelling and grammar.” It’s a theme that repeats in Google’s quality document.

Do Readers Care About Grammar?
Well, that depends. Some people are real sticklers for good grammar, and if they notice even something small like a few dangling modifier, that might be enough to put them off.

But for the average person, you don’t necessarily need 100 percent perfect grammar. Visitors to your site typically care about the following more than your comma placement:

  • Whether content is relevant: Does it answer their search query?
  • Whether your site is easy to navigate and fast: No one has time to sort through a confusing menu or wait for every page to load.
  • Whether the message is clear: Is your content scannable, concise, and easy to understand?

That being said, grammar plays a big role in that last one. Missing or incorrect punctation, poor spelling, and bad writing create confusing, hard-to-read content.

And again, very poor grammar suggests a lack of professionalism or attention to detail, which could cause some people not to use your services.

The Bottom Line on Home Improvement Marketing Content Quality
You don’t need an English degree to draft high-quality home improvement marketing content. But it’s still important to follow the basic rules of grammar.

If you’re not confident in your own writing skills—or those of your in-house team—consider outsourcing content creation. Home improvement marketing pros can ensure your content meets Google quality standards while also driving increased performance with SEO and other tactics.

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