You know how in life, it’s not always what you know but who you know? On the internet, it’s not always what you say but where you say it. Which makes choosing the right home improvement content marketing channels critical.
What Are Content Marketing Channels?
Content marketing channels are the vehicles through which you share your business’s message with potential clients. Channels can include your website, blog, and social profiles, but they also include paid methods such as search advertising.
Knowing where you need to distribute content is critical to overall success. Every channel requires a different type of messaging, but you want your overall message to be cohesive enough to create trust and draw people in.
Some Top Channels for Home Improvement Marketing
The first step is determining your channel priorities for home improvement marketing. Your marketing time and resources aren’t infinite, and you can’t master every channel. Every business is unique, and you should consider your goals and how they might be served by specific channels before committing.
Here are some front-runners to consider for any type of local marketing:
- Your website. Having a well-constructed site with your own professional domain name helps ensure consumers see you as a legitimate local service provider. It also provides a place where you can funnel interested leads from other channels.
- Search engine optimization. Many people don’t realize SEO is a channel. It’s the channel that drives organic traffic to your site and helps consumers searching online learn about your business.
- Google My Business. This one’s a no-brainer for any business, as you can claim your profile for free and it doesn’t take a lot of time to set it up.
- Paid advertising. Paid advertising such as pay-per-click lets you start generating leads almost immediately. Plus, PPC helps you show up on SERPs when people search relevant keywords. This is a great channel for connecting with home owners who have an immediate service need and turn to the internet to find a qualified provider
- Email marketing. Building a list is still valuable, especially since email can generate 420 percent ROI. It’s a great channel for staying in touch with existing clients and showing off your products to people who are interested enough to sign up for a newsletter but haven’t made the final buying decision.