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Don’t Read Too Much Into Google’s “Your Photo Got 100 Views” Emails

Don’t Read Too Much Into Google’s “Your Photo Got 100 Views” Emails If you have plenty of photos on your firm’s Google My Business profile—as you should—you’ve likely received emails from Google congratulating you on certain photos getting 50, 100, or even 500 views. Don’t believe the hype: A view means nothing; actions mean everything. Google is just encouraging you to add more photos to your GMB.

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Use SmartShoot to Easily Hire a Professional Videographer

Use SmartShoot to Easily Hire a Professional Videographer Adding a business profile video to your home improvement website is one of the best ways to convert visitors into customers. To have a sharp, professional video made for a reasonable price, Welton Hong recommends going to smartshoot.com. This site has a simple, intuitive process for setting up your project and hiring a professional videographer to create the video. You can also Read More

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Three Things to Include in Home Improvement Online Ads

Ad clicks are valuable. They’re around 50% more likely to convert than clicks on organic links are. But to get that potential ROI, your ad must be enticing enough to get the click. Here are three things to include in every online ad to help drive more click-through—whether you’re creating simple text ads for the search engines or more elaborate display or video advertisements. 1. Value Proposition Hint You don’t Read More

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Google Wants to Act as Your “Homepage,” and That’s Okay!

Google Wants to Act as Your “Homepage,” and That’s Okay! Google doesn’t want to outright replace your home improvement company’s website, but it does want to act as a type of homepage for your business, helping you provide all the critical information homeowners need within the search engine itself. Don’t take this as bad thing: It’s actually quite beneficial to you! Just make sure your GMB is completely filled out Read More

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Act Fast Local and Organic Rankings Are Highly Correlated

Act Fast Local and Organic Rankings Are Highly Correlated A recent study showed that whether your home improvement business appears Google’s 3-Pack of local businesses is more correlated now to organic rankings than ever before. In other words, most of the businesses ranking in “local” also rank highly in organic search. If you’re not appearing in the Local 3-Pack regularly, Welton Hong recommends that you focus more on organic SEO.

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